Can anyone make sense of this?

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rccola335
Posts: 305
Joined: Sat Sep 28, 2019 10:00 pm

Re: Can anyone make sense of this?

Post by rccola335 » Sat Apr 24, 2021 4:15 am

we have Imerge and Imbark now we have Imtellig which is for AML

biopearl123
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Joined: Fri Jul 20, 2018 5:13 pm

Re: Can anyone make sense of this?

Post by biopearl123 » Sat Apr 24, 2021 5:51 am

Well Imerge and Imbark are study names and Intelleg presumably would be a drug name? Other potential drug names posted on YMB. Not sure what to make of it.

CKTC
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Joined: Sun May 31, 2020 4:26 am

Re: Can anyone make sense of this?

Post by CKTC » Sat Apr 24, 2021 1:17 pm

It's the trade (brand) name under which Geron plans to sell imetelstat.

rccola335
Posts: 305
Joined: Sat Sep 28, 2019 10:00 pm

Re: Can anyone make sense of this?

Post by rccola335 » Sat Apr 24, 2021 3:24 pm

they patented multiple different names (looks like about 5)

biopearl123
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Joined: Fri Jul 20, 2018 5:13 pm

Re: Can anyone make sense of this?

Post by biopearl123 » Sat Apr 24, 2021 3:40 pm

Right, so they haven’t settled on a name or there is more in the pipeline (the latter pretty unlikely). Do they really have to do market research to puck a name ($). I can help, get rid of I’m Steady. Well maybe Imsteady not so bad.

CKTC
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Joined: Sun May 31, 2020 4:26 am

Re: Can anyone make sense of this?

Post by CKTC » Sat Apr 24, 2021 4:20 pm

I can only imagine the time and money spent on focus groups and marketing consultants to come up with these five possibilities: Voytelo, Rytelo, Imstedy, Telryza, and Imtellig. Might as well trademark each of them. After all, what's a few hundred thousand more in legal fees at this point? lol

biopearl123
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Joined: Fri Jul 20, 2018 5:13 pm

Re: Can anyone make sense of this?

Post by biopearl123 » Sat Apr 24, 2021 5:33 pm

For that money we could come up with much better names. Wish John had just asked us. I have help a major device company with names and helped them avoid bad ones. For now how about Mello Tello, Eu Tel ‘Em, Tello Tubby. Could save millions paid to Dewey Cheetum and Howe. Is a different name for European market possible? Tello Brex?

biopearl123
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Re: Can anyone make sense of this?

Post by biopearl123 » Sat Apr 24, 2021 8:52 pm

Brexitel?

Zhears
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Re: Can anyone make sense of this?

Post by Zhears » Sat Apr 24, 2021 9:47 pm

A quick google shows that they have to come up with lots of different names and then the FDA and other bodies then decide which one they will use.

Probably best to trade mark all of the ones they put forward so there isnt a problem later

rccola335
Posts: 305
Joined: Sat Sep 28, 2019 10:00 pm

Re: Can anyone make sense of this?

Post by rccola335 » Sat Apr 24, 2021 11:26 pm

We also have other heme indications - PV ET and AML - some of these names could be for that

biopearl123
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Joined: Fri Jul 20, 2018 5:13 pm

Re: Can anyone make sense of this?

Post by biopearl123 » Sat Apr 24, 2021 11:37 pm

Looks like the FDA gets final say in name choice to avoid potential confusion with other drugs so more than one name is submit for consideration

biopearl123
Posts: 1665
Joined: Fri Jul 20, 2018 5:13 pm

Re: Can anyone make sense of this?

Post by biopearl123 » Sun Apr 25, 2021 6:17 am

Anyone know at what point in the approval process a company typically asked the FDA to approve a trade name?

rccola335
Posts: 305
Joined: Sat Sep 28, 2019 10:00 pm

Re: Can anyone make sense of this?

Post by rccola335 » Sun Apr 25, 2021 2:37 pm


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